Chingari is an Indian video-sharing and social networking app where people can easily record and share short video clips like Tiktok.
This app can upload videos in more than 20 languages, including English, Hindi, Bengali, Marathi, Kannada, Odia, Punjabi, Gujarati, Malayalam Tamil, and Telugu.
Last year, it was among the 24 winners of Prime Minister Narendra Modi’s Aatmanirbhar Bharat App Innovation Challenge.
It was found by two Bengaluru-based programmers, namely Biswatma Nayak and Siddharth Gautam.
Chingari, India’s video-making app, has now stepped into social commerce. Its CEO Sumit Ghosh has recently announced that it has launched ‘social commerce,’ which will mark its vertical expansion.
The company worked on this ‘shoppable video’ feature for the past three months with a technology team of four people who worked for more than 10 hours every day.
Earlier, people criticized this app by saying that it was just a clone/copycat, and no one believed that they could build anything innovative. But with this recent update, everyone’s mouth got shut, as it showed the app makers’ creative minds.
Chingari App’s Features
Chingari picks up similar outfits available on Amazon that a user can opt to buy with the Artificial Intelligence algorithms’ help.
Every video uploaded to the app will be “passed frame by frame.” An artificial intelligence-based tool detects objects in these frames and suggests a live catalog of similar products on Amazon. Each video of the app becomes shopping enabled in real-time by the time it hits your feed, according to the app’s CEO co-founder Sumit Ghosh.
Users can use this feature by clicking a “Shop” tab on each video’s upper right corner. This new feature is amazing as monetizing videos have been of interest to many players worldwide.
According to the claims of Ghosh, this is a global-first move as many others have been still experimenting with similar video shopping experiences.
This feature will thus help make millions of videos on Chingari shoppable and generate affiliate revenues for the creators. A part of these revenues will be shared with the creators, which will make the Chingari creator economy a full circle economy where creators will get paid if their content ends up making money.
This shopping model is the future of video commerce or social commerce, as believed by Ghosh.
Funding and Revenue of Chingari app
Chingari app has a total of 8 investors so far and has received funding of $1.3 Million. The founder said the expected revenue would be $100 Million from the services in the next two years. After seeing the popularity of this app, TInder CPO and OLX founder have also invested in the Chingari app.
Written by: Mannat Manuja, LinkedIn